Thursday, July 19, 2012

You Can’t Buy Loyalty Like That

You may have noticed that web pages are loading much faster today.  Has the technology behind the internet somehow improved overnight?  No.  Today is the opening night (midnight and thereafter) for Christopher Jonathan James Nolan’s The Dark Knight Rises.

Screenings have been held as early as July 6th and have been going on the past few days.  That means there are people out there who are willing to spoil the movie.  Many devotees, like myself, have gone on a self-imposed media blackout.  Some of us want to savor this last film without anyone ruining parts for us.

At one scene in the first movie of the trilogy, Batman Begins, mob boss Carmine Falcone tells a young Bruce Wayne that he could shoot the billionaire in the middle of a restaurant without any remonstrance from police, lawyers, and judges eating there, too.  “You can’t buy loyalty like that,” Falcone boasts in relation to his ability to get away with the impossible.

Likewise, Nolan has fostered a similar loyalty with his films.  Countless people have announced their technological exile so as to avoid the excessive amount of spoilers flooding movie review pages.  People are actually staying away so as not to ruin their experience. 

Through his dedicated crafting of movies, Nolan has built a fan base so enthusiastic about his product that they will avoid spoilers.  Additionally, requests asking for illegal download copies of the films are minimal.  Fans are so excited for the experience that they are behaving properly.  Nolan has brought out the best in us.

If The Dark Knight Rises breaks the $207 million opening weekend record set by The Avengers we will be witness to one of the most amazing phenomenon to happen to the film industry since Spielberg resurrected the media with Jaws back in 1977.  Nolan will go down as being the man who defied all the snoopers and pirates to break an amazing record.  Think about this: most films don’t break $100 million in their box office run.  To make over $207 million in a three day period would mean that the film industry is capable of mind blowing accomplishments.  No wonder Nolan just got his hand and foot prints on the Hollywood walk of fame (only the sixth director to achieve such an encomium).

And that also means Christopher Nolan proved that a 2-D film could make a significant impact on the culture not for any gimmick, but for its story.  He has created a franchise so precise and potent that people will avoid the precious internet and all its connectivity programs for the sake experiencing a film without outside influence.  That’s staggering considering the contemporary technology.

You just can’t buy loyalty like that.

Keep rising from the graves of ignorance, my Zombies…

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